TAM Awards - Entry Categories

BMA TAM Categories

Space Advertising

#1

Full Page Advertisement

#2

Spread or Larger

#3

Campaign: Two or More Advertisements

Direct Mail

#4

Single Printed Mailing Piece

#5

Campaign: Two or More Pieces

#6

3-Dimensional Mailers

Trade Show Exhibits, Grand Format Graphics & Business Meetings

#7

Linear exhibit

#8

Peninsula or Island Exhibit

#9

Business Meetings/Events: Print and Graphic Design

#10

Grand Format Graphics; tradeshow, outdoor, public space, vehicle / building wraps, etc

Promotional Materials and Promotions

#11

Brochure, sell sheet or pamphlet

#12

Product Catalogue, Print or Electronic

#13

Special Promotions, all Single or Multiple Objects, Premiums or Publicity Efforts for a Single Promotional Initiative or Event or the Event itself (Not Tradeshow Promotions). You may enter the actual event, too. Call for clarification.

#14

Dealer and Distributor Channel Aids (including media kits), single or multiple pieces in any medium. THIS CATEGORY CAN BE CONSUMER DIRECTED. Call for further info.

#15

Self-Promotional Materials (agency only)

#16

Tradeshow promotions and attractions (pre and/or post show marketing efforts or in-booth attractions)

PR and HR Communications

#17

Non Paid Print Advertising, Single Piece: News, Press Releases and Feature Articles

#18

PR Campaign: Three or More Elements or Placements through Single or Multiple Channels (Print, Electronic, Live, etc).

#19

HR - Employee Benefits or Any Other Internal Communications (Print, Electronic or Live event)

Corporate Identity Graphics

#20

Logos or Trademarks Designed for a Company or a (B2B) Product

#21

Identity Package / rebrand: New Business Identity or Identity Change of Existing Company (Minimum of Three Print/Electronic Items)

Annual Reports and Newsletters

#22

Annual Reports, print or electronic

#23

Newsletters, External or Internal, Two or More Issues, online or print.

Total Communications

#24

3 or more different elements across multiple marketing channels to execute a single marketing program

TAM digital; Web Development

#25

Website, internet or intranet – special judging criteria

#27

Website, e-commerce. This should be primarily B2B, consumer shared use is acceptable – special judging criteria

#28

Website Development: Landing Page. Any single page within a website including its variations and links. One Landing Page per entry. Multiple landing pages within a website should be separate entries – special judging criteria

#29

Animation and motion graphics used in a website. Only the entered animation is judged

#30

Video or moving pictures used in a website

TAM digital; Mobile Development

#30

Mobile website development

#31

Mobile applications; show us what you’ve been up to, no B2B criteria necessary. From games to private productivity Applications, anything is acceptable

TAM digital; Online, Interactive, Electronic and Social Media

#32

Online Direct Marketing. Email or other direct marketing or advertising

#33

Online Advertising. Includes anything online; Guerilla marketing, banners, commercials, pop-ups, anything at all.

#33

Social Media Marketing. Any effort through single or multiple social media platforms to achieve a business goal unrelated to the social media channels used. (we won’t accept getting “Likes” as a business goal)

#34

Electronic Presentation, Corporate Video, Webcast, Podcast, Broadcast, etc. Any electronic media electronically delivered to an internal or external audience. Some consumer spillover is allowed.

#35

Blogs. Everybody claims to write them but nobody enters them. No B2B criteria, just for fun.

#36

E-Campaign. Three or more different electronic advertising mediums used to implement a marketing initiative.

Download our PDF entry form:

TAM Entry Form 2012 (378 KB)